How it works
Commercial strategy is the direct link between market opportunity and revenue realisation. Securing an executive to maximise sales performance and strategic growth, such as a fractional Chief Commercial Officer (CCO), is fundamental to achieving your revenue targets. This leader must focus on optimising the entire commercial pipeline—from refining sales methodologies and identifying new revenue streams to strategically executing M&A or partnership initiatives—ensuring commercial efforts translate directly into measurable business expansion.
Each of our fractional leaders brings a unique background, expertise, and different approach to leading businesses. We encourage you to check out their profiles below to find the perfect strategic fit.
Found the Right Fit?
If you've browsed our list and found a fractional whose profile and expertise align perfectly with your business needs, the next step is straightforward. Please get in touch via the contact form provided. We will then handle the initial arrangements and facilitate a prompt introduction between you and the chosen fractional executive to discuss your project.
Not sure what you're looking for?
If you're unsure exactly what role you need, or if you can't find the specific expertise you're looking for on our current list, don't worry. We are here to help you define your strategic gaps and find the perfect match. Book a call with our business advisor today. We will discuss your needs in detail and connect you with the ideal vetted talent from our broader, trusted network.
Introducing our commercial-focused fractionals
Meet with Paul
Chief Commercial Officer
Chief Commercial Officer
Paul helps businesses maintain momentum, improve team performance, and drive commercial success without the long-term commitment of hiring a full-time senior sales leader. As a Plug-in or Fractional Sales Director, Paul steps in precisely when senior-level expertise is needed. Whether it’s covering a critical leadership gap, accelerating performance, executing a key growth project, or guiding a team through significant change, he delivers strategic thinking and hands-on leadership. His objective is simple: to unlock growth, sharpen sales execution, and empower teams to perform at their best. With a proven track record spanning multiple sectors, Paul has held roles at major companies including Nestle, Grants Whisky, Admiral, Autoglym, and Brains Brewery. Since establishing his consultancy in 2023, he has successfully partnered with organizations like Kingfisher Beer, Castrol, Cardiff University, and Fenton Precision Engineering. He specializes in leading teams to exceed targets, refining commercial strategies, and building enduring client relationships. His natural coaching approach helps underperforming teams find their competitive edge, while his creative thinking brings fresh perspectives to businesses ready to challenge the status quo.
Startups, Scaleup, SME
Paul specialises in addressing critical sales and leadership deficiencies that stunt commercial growth and drain momentum. He solves immediate problems like sales leadership gaps, inconsistent team performance, and strategic stagnation by providing immediate, senior-level expertise. Paul fixes underlying issues by sharpening sales execution, implementing strategic thinking, and empowering underperforming teams through coaching, ultimately helping businesses transition from inconsistent effort to predictable, high-impact commercial success.
From Paul:
My extensive experience across multiple sectors and open, warm style enable me to make quick connections and identify what needs fixing quickly.
Nestle, Grants Whisky, Admiral, Autoglym, Brains Brewery, Kingfisher Beer, Castrol, Cardiff University, and Fenton Precision Engineering
Meet with Rob
Chief Commercial Officer
Chief Commercial Officer
As a Fractional CCO, Rob partners with founders and executive teams to drive growth and value creation through a rare blend of financial acumen and commercial leadership. A chartered management accountant by training, Rob specialises in buy-side M&A - leading the full lifecycle from prospect sourcing and due diligence to post-completion integration. Alongside this, Rob brings extensive experience in sales leadership, having managed national sales teams across the U.K and Ireland for FTSE50 companies. Known for combining rigorous financial insight with pragmatic commercial execution, Rob excels at business partnering with senior leadership teams. By leveraging both internal and external data, Rob helps shape and implement growth strategies that align operational realities with long-term ambitions. Whether maximising deal value, strengthening commercial performance, or embedding scalable structures for growth, Rob delivers clarity, impact, and sustainable results.
Rob solves complex business issues where growth potential is unfulfilled due to a lack of strategic alignment between commercial execution and financial oversight. He fixes problems related to the M&A lifecycle (such as poor target identification, flawed due diligence, or unsuccessful post-completion integration). Furthermore, he resolves issues surrounding weak commercial performance and underperforming national sales teams by providing strategic leadership. Ultimately, Rob steps in when businesses need to embed scalable structures and lack the necessary internal leadership to transform data into coherent, actionable growth strategies that deliver long-term, sustainable results and maximize business value
Paul specialises in addressing critical sales and leadership deficiencies that stunt commercial growth and drain momentum. He solves immediate problems like sales leadership gaps, inconsistent team performance, and strategic stagnation by providing immediate, senior-level expertise. Paul fixes underlying issues by sharpening sales execution, implementing strategic thinking, and empowering underperforming teams through coaching, ultimately helping businesses transition from inconsistent effort to predictable, high-impact commercial success.
Rentokil Initial, CoSourced
